Geography

Geography was a great force in human history. It still is, but less so by the day.  Today, distance doesn’t matter in many industries at all.

Up until the global adoption of the telephone, distant meant time. Information and contacts took time. While the telephone changed that, and it is a very big deal, telepresence is an entirely different beast. And, ever more so the tools around the global connectivity.

An individual in most places now can establish a worldwide market presence in a single day if they know what they are doing. And, there are many ways to do this to choose from.

It is hard to overstate the impact of this in general terms. It is telling that we already take this for granted as if it was not a big deal. It is a huge deal and it is, by definition, exponential in terms of technology.

Big organizations still have some advantages. But, there are millions of these upstarts coming at them from everywhere on the planet at the same time, over and over again.

Ideas, things, services and relationships transcend geography every day. Most of those that don’t understand and embrace the force of this notion are likely to be trampled or left behind.